Loss Aversion: How Top Reps Close More With Psychology

By Jonathan Costet, December 13, 2021

WARNING: THE FOLLOWING ARTICLE DEALS WITH PSYCHOLOGY, THE SCIENCE OF MIND AND BEHAVIOR.  Specifically, we’ll be diving into behavioral economics, “the study of psychology as it relates to the economic decision-making processes of individuals and institutions” (Investopedia). Buckle up. The headline kinda gives it away, but in case you missed it, today we’ll be talking […]

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7 Cold Email Stats To Write Killer Cold Emails

By Jonathan Costet, October 20, 2021

COLD EMAIL. an unsolicited e-mail that is sent to a receiver without prior contact; the email equivalent of cold calling Wikipedia nails it; however, the Urban Dictionary definition is (unfortunately) sometimes more accurate. But just blasting out cold email after cold email without a plan, without direction, without heeding our advice (based on data), would […]

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