The Sales Battle Card Template
For Ultra-Competitive Deals

I wouldn’t want to be your competitors right now. Because this sales battle card template has everything you need to move buyers from “How are you different?” to “Where do I sign?” Avoid the feature comparison death trap and put competitive deals on a fast track to closed-won with this fill-in-the-blanks template.

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WHAT YOU’LL LEARN

Create the perfect talk track

Use this fill-in-the-blank template to build talking points that actually win deals.

Bring the right proof

Learn how to back up your claims with evidence that makes buyers say “yes.”

Go on the offense

This technique will change how you answer the “how are you different” question.

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HOW TO USE THE SALES
BATTLE CARD TEMPLATE

  • BUILD THE PERFECT PITCH:
    Use these elements to craft a dedicated talk track for each of your competitors.
  • AVOID THE FEATURE COMPARISON TRAP:
    Learn how the best-of-the-best sales pros dodge the #1 trap in every competitive deal.
  • PLANT LANDMINE QUESTIONS:
    Top reps strategically “plant” these questions to sabotage the competition AND build trust with buyers.
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What’s included in
this template

  • Copy this template to create iron-clad battle cards
  • Use this fill-in-the-blanks template to give answers that help prospects get it, love it, buy it.
  • Master the power of landmine questions to sabotage your rival.
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WAR!

Get your sales battle cards sharpened with this template:

FAQ

Q: How should I use the sales battle card template?

A: Create a version of this template for each of your top competitors. Just fill in the blanks to create iron-clad sales battle cards.

Q: Who is the sales battle template for?

A: The sales battle card template is for ALL sales pros, but specifically sales enablement teams, sales managers, and anyone who wants to help their team step into competitive deals with an ace up their sleeve.

Q: What does this sales battle card template include that others don’t?

A: It’s the opposite of the standard (ineffective) “feature comparison chart.” This sales battle card template will help you create a talk track that actually helps your sales reps close competitive deals by matching your buyers’ questions AND formulating answers that move the conversation away from feature comparisons to “here’s why it’s different and why it matters to you” territory.