THE REVENUE INTELLIGENCE MANIFESTO
Revenue professionals are all searching for clarity about their customers amongst obscure
data and information. We have come to accept confusion as the norm given the limited,
stale, and distorted data in our CRM - the "single source of truth." With markets,
customers, and talent changing faster, and demanding more, it is critically important that
we have access to our customer reality. Our customer reality contains answers to the
toughest questions about our customers and business. Revenue Intelligence is how we
switch the light on our customer reality. With Revenue Intelligence, revenue
professionals can finally unify the entire company around comprehensive, fresh data that
is based on reality.
Shift from operating in obscurity to embracing transparency.