Gong uses trackers to let you surface important moments in your customer conversations. A tracker is a collection of words or terms specific to your company, such as competitors or technologies. When you set up a tracker, Gong automatically detects the locations in the calls in which the words or terms appear. Think Google search for sales calls.
Trackers help you know what is going on with your calls. Some trackers are typically set up during your initial onboarding or sales calls. However, as your business changes, so will the items you want to track.
Trackers monitor how your reps talk about important themes, such as product messaging, discovery questions, the competition, etc. Stats for trackers gives you a summary view of tracker use across your team. You can also drill into specific trackers to see how they’re used across the team or look at a summary of each rep’s tracker mentions across their calls.
- Add your new product name to track how many times your Account Executives are discussing it.
- Add a competitor’s name to see how many times it’s mentioned by customers, to help you determine where you stand in the market.